The World's First Intelligent Journal. Reflectly is a journal utilizing artificial intelligence to help you structure and reflect upon your daily thoughts and problems. Your personal mental health companionJournaling Consumer Mental Health Mobile
👍 Mental health issues are increasingly discussed in the media, by celebrities, by athletes, on social media etc...increasing the awareness of the population. The need for such products will likely 📈.
👍 Market education is also conducted on the “tech” side by other companies (Calm, Headspace...).
👍 Growing market not (yet) locked by big players. However some startups in this space, with a different positioning, have raised a lot of 💵 (Headspace raised $75M, Calm $88M at a 🦄 valuation ).
👍 The app is really, really well designed. It’s clean and it actually motivated me to write (I tried it for a couple of days).
👎 No obvious product defensibility to me (data, network effect etc.).Great UI/UX seems to be the most important factor for users, which can be copied by competitors.
🤔 How important is good content here? On meditation apps it's crucial and participates to the product value. Since it’s a journal app, the user must write the content, which is a difficult habit to create and maintain. Which also raises the question of user churn. Wondering how high it is.
👍 Journaling products are using the whole spectrum of app monetisation: from paid app, to monthly subscription and in-app purchases, there’s no shortage of options.
👎 That being said, prices are on the lower end (average of 3-4$ monthly for a subscription), and combined with a potentially non-negligeable user churn, it can be tough to scale revenue.
🤔 What happens if well funded companies like Headspace or Calm launch their own journal feature? They already have created "habits" with their customers, they could bundle journaling to it.
🤔 clearly such product needs some form of virality / word of mouth (ex on Headspace you can invite buddies to help you maintain a streak). Not clear how this aspect can be translated to journaling which is a more “private” activity. A high rank on mobile app stores seems 🔑 ATM.
I have no doubt that these apps can be great businesses when they manage to reach the community of people who are really into writing a diary. There’s probably a niche of very engaged people for that and, IMO, it makes a ton of sense for a bootstrapped approach. But can journal apps scale? I admit that I have some doubts around the scale they can reach compared to meditation apps (# of users and revenue).