Build, run, and scale geospatial products. Our developer platform opens up access to a variety of first-class geospatial data and processing power for the very first time. Here, you can pick and choose from a selection of off-the-shelf data and processing blocks.SaaS API Marketplace Geospatial Developer Tools
👍The major reason why I believe the concept of UP42 is super promising is because of the explosion of Geospatial imagery/data available. This explosion is driven by drones and nanosatellites (cubsat) which are increasingly better in terms of hardware and continuously cheaper to manufacture/buy/operate. We’re transitioning from a market in which geospatial data was proprietary and costly to access, to a market where data will get better, cheaper and available to everyone (see for example Planet).
👍The product is still in Beta and I haven’t check it, but I find the “full-stack” approach super interesting and relevant. Basically, UP42 wants to provide to developers a “vertical platform” where they’ll find:
They basically want to lower a maximum the friction for developers to use geospatial data in their product.
🤔My three biggest questions with this full-stack approach are:
🤔The product is still in Beta and the pricing is confusing (based on credits), so it’s hard to understand from their pricing page what kind of customers they target. That being said, taking into account the typical use cases of geospatial products, I don’t think it’s a “mice/rabbit” play (viral product with low price), but rather a “deer/elephant” one (higher price point which requires direct sales).
🤔Another major question for me is around the “Build versus Buy” dilema. Companies that provide geospatial products build them “in-house” because they can control everything and own the value they create. As a consequence, are they really going to “buy” and build part of their product on a platform they don’t control? On the other hand, you can think it’s companies that cannot build such products in-house (not enough expertise internally) that will really use UP42. This is why competition for UP42 will be this “Build versus Buy” tradeoff that customers will make.