MEMO

Studio-quality product pictures in seconds. Remove background, change background and showcase products in one click. For free.

Timeline

TEAM

👍👍 Matthieu, one of the founders of BG app, is a top talent with a great “pedigree” and strong experience (he worked at Stupeflix, a video editing software, that was acquired by GoPro a couple of years ago).

PRODUCT

👍If you haven’t tested BG, I highly recommend it, it’s a really promising photo editing app and the product is already impressive: by just tapping elements on your picture (like the head of a person, a vehicle in the background etc.) the app automatically recognizes it and applies filters to this specific object (it kills the manual “lasso tool” à la Photoshop).
 

👍The underlying tech:

 BUSINESS MODEL

🤔I think the concern that most people will raise, is about the business model and the market size. What’s interesting is that a real “indie mobile app” space exist for the photo & video category on iOS: “Around 250 app developers make more than $1M /year on the photo/video on iOS (10 on Android)”
 

👍In terms of business model, BG leverages in-app purchases (you pay for more filters) and people are already used to paying for that.

MARKET

👍To illustrate the potential of the photo & video category on mobile:


Second most popular category behind games in terms of downloads.

The Photo/Video category accounts for 2% of total mobile app revenue in 2018 (out of $47B total, so around $1B of revenue for the Photo/Video apps)