Food waste analytics for restaurant chains. The kitchen of the future is here. The most accurate and profitable way to reduce food waste in your kitchen. Now enabled with cutting-edge AI technology.SaaS Sustainability Food Waste
🤔Customer pain points can be divided in two categories: “must-have” and “nice-to-have”. From a restaurant pov the “waste monitoring / analytics” aspect seems like a “nice-to-have” (it won’t increase revenue or employee productivity). It’s probably a hard sell, and why the main value proposition on the homepage is about the money that can be saved from food waste.
👍 Winnow is not targeting single restaurants, but chains and franchises (like Ikea, Hilton, Costa Cruises…). For instance a chain such as McDonald’s has more than 36k restaurants worldwide. There's enough rubbish bins in the world for Winnow :-)
🤔When I analyse a product, I often think in terms of friction:
When you look at Winnow product from the “friction created” angle, it’s tough:
The more friction a customer needs to overcome, the more difficult product adoption is. That being said, the benefit of products with high adoption friction can be a lock-in effect (it’s the reason why B2B payment software have a lower churn, because once you’ve setup everything, it’s a real pain to switch to another provider).
🤔I’m not a hardware startup specialist, but in the unit economics you must take into account:
That being said, Winnow is not selling a “one time” device, but a “Hardware as a Service”. So the margins are probably not as good as a pure SaaS (usually around 80%), but probably better than the margin of a consumer hardware company (if they have a long enough LTV).
PS: if you’re interested in the unit economics of hardware businesses, there’s some really interesting content here.